Your Business Marketing Plan Part 2: Marketing Mission and Team
When operating a business, it’s important to be able to summarise your marketing ‘elevator pitch’ quickly and succinctly – this should articulate your marketing goal that aligns with your greater business vision, and your marketing mission and team will go hand in hand. If you’re out in the market or online sharing this messaging, and […]
Starting Your Business Checklist Part 2: Start Your Business Right
So you’ve done your research and planning, and you’ve now decided to proceed and start your business (or, you may have just signed off on purchasing an existing business). In the early days of your business, there are several steps you’ll need to get across in order to successfully set the tone for the years […]
Your Business Marketing Plan Part 1: Marketing Summary
Strategic marketing is essential to the success of any business, and a good strategy doesn’t just happen by chance – it requires a well-considered marketing plan. Your marketing plan document will act as your roadmap as you implement your strategy, and ensure that you stay on track to market for your specific business goals. Here […]
Starting Your Business Checklist Part 1: Before You Start
It’s a significant process to start your own business, and preparation is critical. When using your business checklist, there are several steps you’ll want to be across before you start. Not only will these steps set you up for success in the early days of your operation, but you’ll also gain insights that will allow […]
Your Business Exit Strategy: When Is The Right Time?
No matter where you are in your business owner journey, it’s important to plan for your business exit and develop a business exit strategy. There are various reasons for a business owner to prepare for their exit, including a change in their circumstances or lifestyle, an increase in competition in the market, or simply a […]
Your Business Plan Part 12: Assets
As we’ve shared across this series, your business plan will develop through a series of iterations as your business grows, even after you’ve completed all sections of the document. A successful business plan (and business owner) also has the agility and flexibility to pivot with new information received, technology advancements or shifts within the market. […]
Job Advertising Part 3: Job Description
When you’re ready to get your job position live and logging in to Seek, LinkedIn or Indeed, you’re likely brimming with ways to bring your job description to life, and to attract the right candidate for your role. After all, your people make up the base for your business to thrive. Scrolling through active job […]
Your Business Plan Part 11: Compliance
During the process of constructing your business plan (especially if it’s your first time creating one), take the time to step back and remember the goal for this document: to articulate your business strategy and operations, and to guide your investors, partners, and employees through these objectives. For investors and partners, the compliance section of your […]
Job Advertising Part 2: Employment Type
Hiring the right people with the right employment type to execute your business vision is critical to your long-term success, and now more than ever, business culture starts and extends through your employees, whether client-facing or managing internal operations. As you set out to attract new talent to your business, having now completed your job […]
Your Business Plan Part 10: Business Ownership Structure
For some, their business plan is only in focus when needed – during times of investment or changing business ownership – but this document should always be by your side to guide you through the evolution of your business no matter where you are in your growth journey. For all types of businesses, it’s essential […]
