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Geelong’s Self Brewing Experience

Greater Geelong
Barwon South West Region
Category:   Arts Education
Purchase an on-premises self-brewing facility with massive potential for the right marketer for less than asset price. Build your own beer label, expand your existing one, or just enjoy offering the real beer enthusiast the best beer brewing experience. Everything is set up with the right equipment and facilities needed for the new owner to invest time and marketing to grow.

Geelong’s Self Beer Brewing Experience opens itself to the public through organised bookings to experience the brewing of their own beer, either on a one-off basis, group function or as a regular customer, with over 200 recipes for styles of beer to choose from. 

Once customers have finished making their brew, it's paid for and then stored for 2 to 4 weeks in temperature-controlled fermenting rooms. Customers then book their bottling time, although many regulars have their own kegs and return after fermentation to either bottle, can or keg their beer. 

The key business features are:

• Full boutique brewing facility

• Temperature controlled storage facilities

• Opportunity to expand with a niche commercial label and licence extension

• A unique experience and entertainment for individuals, small groups, and staff parties

• Massive value for money

Why is this business successful?

With an on-premises brewing license, the business provides a unique and complete self-brewing experience to the public, enabling its members or new customers to create their very own preservative and chemical-free beer using all the equipment and recipes on site.

This business has invested in temperature-controlled storage facilities allowing the customer to produce larger volumes and store up to six cartons at a time, leaving room in the fridge at home. These facilities and having expert knowledge of recipes have enabled the self-brewer to step up from the home-based kits and be become part of the self-brew community and culture. 

The business idea offers a truly unique experience that is both entertaining and appealing to the weekend warrior looking for something fun to do, a birthday, engagement or wedding celebration, work party, experience gift, or for the ever-growing self-brew fanatics who become life-long members storing their various creations onsite, ensuring recurring revenue. 

With the advent of Covid, many functions and celebrations are moving outdoors. The business is well set up to provide party organisers with supplies of their own party brews. There is also the opportunity for the new buyer to apply for a commercial license to sell their own niche label from the site to visiting customers or to local restaurants to further increase sales. 

The current owner is involved in other businesses and does not have the time to give to the business. The opportunity is there for a new owner to focus on marketing to drive more bookings and grow monthly members. 

The owner is looking for a quick sale, giving the potential buyer an opportunity for a purchase price at far less than start-up costs. 

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

Asking Price: $95,000 + SAV

Finn Business Sales 
Geelong and South West Victoria
(03) 5259 9970

Broker: Alan Wood
0400 792 811

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Alan Wood
0400 792 811