Your Business Marketing Plan Part 6: Marketing Trends
As we approach the end of another financial year, marketing teams around the world are well ahead of the curve in planning how they will engage their customers in the new financial year and beyond. With a global pandemic dramatically influencing and shaping how we connect with others, trends and platforms have shifted accordingly and […]
Mastering Your Business Website Part 1: Function
Even if you don’t have an e-commerce store, your online presence begins with your website, and this will often be the first point of call for new or returning customers looking to engage with your brand and your business. In this series, we’ll take you through the critical components of a quality business website, how […]
LinkedIn For Business Owners Part 1: Getting Started
LinkedIn is a hugely prominent platform for business networking, with over 800 million users worldwide, and some of the world’s most influential business figures making regular appearances on the platform – in other words, it can no longer just be dismissed as simply an optional social platform. LinkedIn for business owners means getting started on […]
Soft Skills VS Hard Skills – Striking The Right Balance
The skills of your team underpin the success of your business today and in the future. A successful business will grow in size and require more team members to manage customers and operations, so how can you achieve an appropriate skills balance that avoids skill gaps and creates a cohesive team? There’s not one straight […]
Business Owner Upskilling Part 1: Define Your Leadership Style
As a business owner, you’re also the visionary and leader for your business, and your leadership style sets the tone not only for the operations and management of your service or product, but for the quality of customer engagement, how your team interacts with one another, and how your brand is perceived in the public […]
Sale Ready Part 5: Environmental Analysis
An environmental analysis helps you understand the positive and negative impacts of internal and external factors on your business performance. As you plan for your exit and sale, consider completing an analysis to anticipate future opportunities or challenges and learn from past industry trends to prepare accordingly. If you’ve been following our blog series, you’ll […]
Your Business Marketing Plan Part 3: The Market
Defining the market within which your business sits is essential to understanding how to reach them through your marketing strategy. Not only will it bring you closer to your customers and their wants and needs, but truly niching down on a well-defined market ensures you stay on track and on budget. In short, you can’t […]
Your Social Media Plan Part 6: Budget
In the grand scheme of your social media plan for your business, your budget is an important consideration. A social media budget, just like your business plan, is a key document that outlines what you plan to spend on executing your social media strategy – this might be defined over a month or over a […]
Your Social Media Plan Part 5: Monitoring & Measuring
Once you’ve got your social media plan ready and a team prepared to action it, you want to ensure you monitor and measure the right metrics to see what works, and what doesn’t. Much of the early days of getting present on social media is a game of trial and error, especially if you’re a […]
Your Business Exit Strategy: Record Keeping
In the final installment of our ‘Planning Your Business Exit’ series, we’re taking a look at the importance of record keeping for your business, preparing your business both today and in future for a successful and smooth business exit. As a business owner, record keeping is a legal obligation to manage and keep track of […]
