Sale Ready Part 6: Action Planning
As we near the end of our Sale Ready blog series, it’s time to take a look at those essential action planning steps that you can take that don’t fall under the standard categories – these are some of the actions you can easily miss, especially as you’re getting closer to going up for sale, […]
What Does a Business Broker Actually Do?
If you’re a business owner who started your business from scratch, you may not have engaged with a business broker over the sale or purchase process, but they play a critical role in supporting you to navigate the buying or exiting of a business, with a specific skill set and expertise that speaks to both […]
Your Business Marketing Plan Part 4: The Finances
A successful marketing plan requires just that – planning. This extends to the marketing budget, the finances and the spending you’re looking to assign to all your marketing activities and endeavours. This dollar value will be different for every business. While the final output will depend on various factors, marketing can truly cover everything from […]
Your Business Marketing Plan Part 6: Marketing Trends
As we approach the end of another financial year, marketing teams around the world are well ahead of the curve in planning how they will engage their customers in the new financial year and beyond. With a global pandemic dramatically influencing and shaping how we connect with others, trends and platforms have shifted accordingly and […]
Mastering Your Business Website Part 1: Function
Even if you don’t have an e-commerce store, your online presence begins with your website, and this will often be the first point of call for new or returning customers looking to engage with your brand and your business. In this series, we’ll take you through the critical components of a quality business website, how […]
LinkedIn For Business Owners Part 1: Getting Started
LinkedIn is a hugely prominent platform for business networking, with over 800 million users worldwide, and some of the world’s most influential business figures making regular appearances on the platform – in other words, it can no longer just be dismissed as simply an optional social platform. LinkedIn for business owners means getting started on […]
Soft Skills VS Hard Skills – Striking The Right Balance
The skills of your team underpin the success of your business today and in the future. A successful business will grow in size and require more team members to manage customers and operations, so how can you achieve an appropriate skills balance that avoids skill gaps and creates a cohesive team? There’s not one straight […]
Business Owner Upskilling Part 1: Define Your Leadership Style
As a business owner, you’re also the visionary and leader for your business, and your leadership style sets the tone not only for the operations and management of your service or product, but for the quality of customer engagement, how your team interacts with one another, and how your brand is perceived in the public […]
Sale Ready Part 5: Environmental Analysis
Understanding every angle of your business means being aware of both the internal and external factors that impact your business performance (both positively and negatively), and an environmental analysis does just that. As you run your business with your exit and sale in mind (as all business owners should, even if your exit vision is […]
Your Business Marketing Plan Part 3: The Market
Defining the market within which your business sits is essential to understanding how to reach them through your marketing strategy. Not only will it bring you closer to your customers and their wants and needs, but truly niching down on a well-defined market ensures you stay on track and on budget. In short, you can’t […]
