The War on Talent: 3 Steps to Attract the Employees You Need
As a business owner, it’s essential to have the right people power behind the brand that will execute your vision. We’re at a unique time here in Australia with the war on talent at its most competitive – businesses and organisations are seeking skilled employees with significant gaps to fill, but they don’t always attract […]
Growing Your Team: Interviewing 101
It’s a great feeling to watch your business grow, and an exciting “landmark” moment is when you’re able to budget for team members to support your business to reach new heights. Interviewing a new team member sets the tone for how you engage with your start, and these core founding team members could be with […]
LinkedIn for Business Owners Part 3: Networking Authentically
They say you’re only as strong as your network, and thankfully, you’re no longer limited to your immediate circle. As a business owner, networking authentically on LinkedIn is a valuable method of connecting with potential new clients, industry partners, experts and advisors – the operative term here is authentic. As the time we spend online […]
Your Social Media Plan Part 7: Best In Show
Whether it’s to grow your business, get a key social media campaign message out there or make a splash when you’ve launched, your strategy can truly be whatever you make it. In this last part of our Social Media Plan series, we’re looking at what makes a social media campaign really memorable, effective and unique […]
3 Qs to Ask Before You Sell Your Business
When you sell your business, it’s not simply a financial transaction but one that marks a shift in your lifestyle, focus and even your identity (especially if you’ve owned your business for some time). Selling a business is a major decision that can significantly impact your life and future, and here on the Finn Blog, […]
Business Owner Upskilling Part 3: Values
At the start of your journey as a business owner, getting caught up in working IN the business versus working ON the business is easy. You will likely be preoccupied (and rightly so!) with the day-to-day operations, KPIs and setting your business on the trajectory for sales and success, but it’s also important to stay […]
Mastering Your Business Website Part 2: The Right Design
Website design is a crucial aspect of any business in today’s digital age – while you might not be an eCommerce business, your online presence should be polished, aligned with your brand image and, importantly, easy for your customers to find out essential information. When done right, a well-designed website can support your strategies to […]
LinkedIn For Business Owners Part 2: Content Strategy
So much of our experience on an online platform has to do with how frequently and how effectively we engage with it. Look at it this way – an expensive piece of home gym equipment is far more likely to get the results you want if you actually use it. The same goes for a […]
Your Business Marketing Plan Part 5: Monitoring Your Metrics
Putting time, effort and funds into your business marketing plan can appear at first to be a front-loaded operation – there are plenty of areas to dive into, and there are so many ways you can take your marketing strategy. Ready to go big and make a splash? There’s no shortage of ways you can […]
Business Owner Upskilling Part 2: Your Team Member Engagement
Post-Covid, we’ve seen the phrases “war on talent” and “the great resignation” consistently splashed across mainstream media, but what does it mean for you as a business owner regarding team member engagement? We know that in today’s world, especially as younger generations enter the workforce, their employer and the overall organisation ethos matter – employees […]