Geelong Farm and Pet has been a trusted local supplier to farmers, hobbyists, and pet owners across the region for nearly four decades. With annual turnover exceeding $2.43 million and a loyal customer base built on quality, convenience, and expertise, this is a rare opportunity to own a profitable, well-established business in a thriving market.
Operating from a prime Bell Park location with excellent access and a large undercover drive-through, Geelong Farm and Pet stocks an extensive range of rural supplies, stock feed, fencing products, pet food, and garden essentials. The business enjoys strong supplier relationships and competitive buying power as part of the Australian Independent Rural Resellers Buying Group. Three experienced full-time staff ensure smooth daily operations, serving a mix of rural and urban customers who value expert advice, quality products, and efficient service.
The current owner works full-time in a general management role, overseeing stock ordering, supplier relationships, marketing coordination, and customer service. This business is ideal for an owner-operator, couple, or partnership interested in rural industries, pets, and hands-on retail management. With the operational team already in place, a new owner can confidently step in and focus on growth opportunities.
The Key Features
– Established since 1985 with a loyal customer base.
– Annual turnover exceeding $2.43 million.
– Prime Bell Park location with a large drive-through.
– Member of a national buying group.
– Diverse product range serving multiple market segments.
– Experienced and trained full-time sales team.
– Strong supplier relationships and brand partnerships.
– Consistent profitability with growth potential.
With the closure of a major competitor, there is immediate potential to increase stock feed sales by an estimated 25%. Additional opportunities include launching an in-store membership program, expanding online sales, and building commercial contracts with fencing contractors, councils, and land developers. This is your chance to acquire a proven, profitable business with solid foundations and genuine scope for expansion.
Complete your online enquiry for a confidential discussion and receive a comprehensive Business Review.
Price $199,000 + S.A.V.
Finn Business Sales
Laurie Farrell
0418 339 230
laurie.farrell@finnbusinesssales.com.au
*Consulting, migration, and finance services available.
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