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Specialty E-Commerce Brand | Home-Based, WA

   WA
Perth
Perth
$119,000
For Sale
Category:   Other Personal Accessory Retailing
A rare opportunity to acquire a fast-growing, niche e-commerce business in the performance and dance accessories market. 

This home-based operation sells high-quality Gel Knee Pads and Heel Wrapz, catering to professional dancers, pole studios, fitness performers, and burlesque artists across Australia and internationally. 

Key Highlights: 
- Online e-commerce brand with strong social media following 
- World-first design, loved globally for its unique custom style, inclusive range, and comfort 
- Two core products – high-margin Gel Knee Pads and Heel Wrapz 
- Easy to run – operated casually from home, minimal overheads 
- Scalable model – expand product range & eliminate the in-house stock storage 
- Growth opportunities – influencer marketing, international distribution, and wholesale channels 
- Strong potential to expand into all dance categories and even sportswear 
- Currently run part-time, leaving room for strong growth under full-time management 
- Global customer base, with 80% in Australia and growing international interest 
- Huge U.S. market potential — previously a 50/50 split before tariff changes 
- 32 stockists worldwide, with high demand and strong opportunity to boost regular orders 
- Potential to triple revenue by actively managing and expanding stockist relationship 
- Achieved 435% growth in 12 months, reaching $250K in sales — a hidden gem with momentum ready to scale further 

Perfect bolt-on acquisition for: 
- Dance studios and performance schools 
- Fitness, Pilates, or yoga brands 
- Burlesque, entertainment or costume suppliers 
- E-commerce operators seeking a niche, profitable brand to add to portfolio 

Financial Snapshot (FY2025): 
- Revenue: $261,072 
- Gross Profit: $129,035 
- Net Profit (after addbacks): approx. $60,000+ 
- Stock Value: approx. $90,000 
- $119,000 + SAV 

The seller is relocating interstate and can no longer dedicate time to the business. This creates an ideal opening for a buyer with creative energy, digital marketing experience, or an existing foothold in the dance and performance space to take the brand to the next level. 


Contact us NOW for a fast response – complete the enquiry section on this page! 

Finn Business Sales 
www.thefinngroup.com.au 
1300 535 932

Listing ID

470407

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A Friend

LISTING AGENT

Clinton Edwards
WA
0408 938 429

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ENQUIRE ABOUT THIS BUSINESS