Traditional country-style service and atmosphere; a community business hub of everything the Otway's offers. The Great Ocean Rd General Store has become recognised as one of the best general stores in South West Victoria, making their food and sourcing the best quality local produce, ensuring a delicious and memorable experience. 

On offer is a diversified business with fantastic staff, including an internationally trained chef with substantial turnover and excellent returns to an owner-operator providing locals and tourists with freshly made coffee, food, snacks, and gifts.

In addition, the general store acts as a Tourist Information Centre and promotes other small businesses within the region. Finally, being the Australia Post outlet for the town provides the locals with a place to collect mail and efficiently take care of their postage needs.

The key features of the business are:

• A unique set up with vintage and country feel offering a warm atmosphere

• Known for friendly service and affordable, delicious homemade food

• Diversified in offering giftware, local food, café food, alcohol from the region, general grocery items, and tourist information

• A cafe and takeaway menu that caters to all dietary requirements

• The only local post office considered convenient, loved by the region

• A great location for all adventures to begin and finish their journey

What makes the business successful? 

With a blend of traditional country-style homeliness and a modern approach to customer service, The General Store provides a relaxing and valuable haven for tradespeople, commuters, travellers and tourists from Geelong, Melbourne, Warrnambool, Ballarat, and Victoria's South West, as well as interstate and international travellers using the Great Ocean Road.

The General Store Cafe has a menu packed with comforting homemade meals, a selection of homemade pies, vegetarian pasties, toasties, frittatas, salad, casseroles, soups, wraps, and rolls filled with season delicacies and traditional favourites. 

Within the general store, a wide range of products are on display for purchase from around the region and the Otway Ranges, famous for its shiitake mushrooms and olive oil, to cheese, cured meats, ice cream, chocolates, chutneys and jams, tea and cordials, kombucha, hot chocolate, and so much more. 

The business's marketing and advertising are extensive as the business has social media accounts on Instagram and Facebook and their website. They are also a Great Ocean Road Tourism member, the Otway Harvest Trail, and feature on their website and in their brochure. 

The business runs with one owner-operator working as the manager, one team member who is in charge of the kitchen/ store and higher duties, two employees with higher responsibilities and store duties, and six other employees all working within the store.

If you are looking for your next business adventure and want to be part of a supportive community in a majestic regional location looking after the travellers and locals of the area, then enquire now. 

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Summary and Market Review.

Asking Price: $275,000 + SAV

Finn Business Sales 
Geelong and South West Victoria
(03) 5259 9970

Broker: Anthony Dickson
0431 279 400
anthony.dickson@finnbusinesssales.com.au