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Gracie’s Boutique: A Stylish Opportunity

At Finn Business Sales, we take pride in showcasing businesses that are winning combinations of profit and opportunity, and Gracie’s Boutique sums this up perfectly. Combining community, creativity and a profitable business model, Gracie’s Boutique was established in 2015 in Point Cook, charming locals and visitors as an oasis of stylish finds ever since.



With a unique blend of locally made, handcrafted products and a strong emphasis on customer service, Gracie’s Boutique stands as a true gem in the retail landscape and a fantastic opportunity for a savvy buyer who is looking to put their best (fashion) foot forward.

Taking pride in its vast range of hand-selected products, Gracie’s Boutique is home to over 6000 unique items, reflecting the essence of local craftsmanship for a curated shopping experience for clients. More and more, consumers are looking to shop local, to know where their items are sourced from and importantly, to have something that not everyone else is wearing.

Gracie’s is a must-visit for every wardrobe, from locally sourced candles and diffusers to exclusive fashion brands and accessories. They are also the exclusive stockist for coveted brands like Erstwild, Louenhide, and Liberte jewellery, with sole brand rights in Point Cook and surrounding areas, which adds an element of scarcity and excitement for the business’ USP within the competitive market of retail fashion.

At the heart of Gracie’s success is its unwavering commitment to exceptional customer service, with the current business owner overseeing all aspects of the operation and ensuring a personal touch to every experience and arm of the business. Four supporting staff members complete the working team, also contributing to marketing, merchandising and developing their online presence. 

Gracie’s Boutique combined style with some serious financial substance, having maintained steady sales and profitability since its launch, creating a solid foundation for future growth and opportunities for new buyers. Like any good fashion retail location worth its salt, Gracie’s has also expanded into eCommerce, where customers Australia-wide are able to purchase products and connect with the store. Gracie’s customer base has evolved into an engaged community, with a 5-star Google rating standing strong since 2015 – the reviews speak for themselves.



Brokering the sale for The Finn Group is Mark Hall, who comments on the X-factor that sets Gracie’s Boutique apart from the rest. “Their success has no doubt come from their commitment to distinctive product offerings and personalised service – they’ve created a reputation that aligns with authenticity and quality, and customers come flocking back for more,” Mark explains, “They love what they do, and it’s evident in the brand, with their thoughtful window displays and gift wrapping – customer loyalty has been their launch pad from day one.”



For potential buyers, the opportunities to grow Gracie’s Boutique are abundant – a strategic focus on their online presence, additional eCommerce platform crossover and offering international shipping can further strengthen their slice of the market. The right buyer will likely have an interest in fashion or peripheral fields and are ready to grab this lucrative opportunity with both hands – this investment offers a thriving business but also part of a humming community of shoppers who are always looking for the next great find.

If you’re intrigued and ready to explore further, we encourage you to get in touch with Mark Hall today or click the link here to view the listing. Take the time to have a confidential discussion with our team, and don’t miss out on your chance to own a unique corner of the fashion retail world. 

Curious to discover more businesses for sale in your area? Visit our Businesses for Sale page here.