The Fresh Flower Farm


The Fresh Flower Farm

Independent Business Weerite 3260, VIC $1,129,000

Invest or expand in Floriculture Production and Flower Retailing, owning, and operating The Fresh Flower Market and Weerite Gerbera Farm Freehold, producing solid returns.

The Fresh Flower Market journey began in 1986, with the current Vendor growing flowers on the formally known Weerite Gerbera farm. When the Vendor realised there was a significant demand for fresh cut flowers to be directly supplied to florists, he set about expanding his farm, building hothouses, and eventually using hydroponics to grow better quality Gerberas.

The Fresh Flower Market now supply for 12 months of the year, providing high-quality fresh flowers to three wholesalers, numerous florists, and their Warrnambool retail store, including an eCommerce site where arrangements and gifts can be purchased online.

The Fresh Flower Market is now the largest wholesale flower seller in South West Victoria. With an increasing demand for cut flowers from customers around South West Victoria and Melbourne, the Fresh Flower Market continues to grow and supply all year round.

The key features of the business are:

• Growing own product – Gerberas

• Supply fresh flowers to the public

• Supply to 3 wholesalers

• Supply flowers 52 weeks of the year

• Have a sizeable cool room to store flowers

• Source flowers from the Melbourne market weekly

• Offer low prices for their flowers, bouquets, and arrangements

What makes the business successful?

The Fresh Flower Market Warrnambool retail store sells cut flowers to the public for wholesale prices and beautiful flower arrangements and bouquets. They also sell an assortment of gifts and gift cards. The Fresh Flower Market retail customers can order flowers and gifts from their website, where they offer a daily $10 delivery service to Warrnambool and $20 delivery to its surroundings.

The Fresh Flower Market has cold storage in the store and transit, ensuring all stock is kept fresh. The Fresh Flower Market in Warrnambool also source other types of quality fresh flowers from the Footscray markets directly from growers all over Australia and internationally twice weekly.

Weerite, a small country town about a one-hour drive from Warrnambool, is where the flowers are grown. They have cold storage and hydroponics set up for the specially built hothouses that grow their specialty gerbera flowers. The cool room at the farm stores the flowers until they are sent out (daily) for florists and wholesalers, as well as the Warrnambool store.

With room to expand flower growth by the possible addition of three more hothouses, it leaves more opportunity to build the business and add other flower species. The farm’s highway location makes it ideal for opening to the public and sells flowers direct. A short drive to Camperdown would make farm sales a viable option that would appeal to locals and travellers alike.

If you are looking for a strong business in control of the Floriculture Production and Flower Retailing, with established wholesale and retail customers, a retail and eCommerce store, and the largest wholesale flower seller in South West Victoria, enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

Price $1,129,000 + SAV (includes Weerite Flower Farmland Sale)

Finn Business Sales
Geelong and South West Victoria
(03) 5259 9970
Broker: Ashley Brimacombe

0417 805 438