Segway Geelong Tours


Segway Geelong Tours

Independent Business Geelong 3220, VIC $110,000

Take over an established well-known tourism business operating small group tours at Leura Park Estate on the Bellarine Peninsula and on the beautiful Geelong Waterfront with the potential to grow.

Segway Geelong comes with agreements in place with Leura Park Estate and council approvals to operate on the waterfront and public property. Included in the sale are the (13) Segway’s worth $10,000 each brand new, and safety equipment, intellectual property and marketing materials, a database of 4000 customers, and a Mercedes Sprinter Van worth $29,000.

Segway Geelong is considered a turnkey business, ready for a motivated buyer to get marketing, or an existing similar business looking to expand tourism services and add to the fun of exploring the region. The current owner is semi-retired and is operating the business on part-time hours at approximately 20 hours per week in summer, 10 hours per week in spring and autumn and closing over winter.

The key features of the business are:

• A unique business and tourist service that is fun and affordable – “Playtime for grown-ups”

• Caters to the older demographic that are visiting the region

• A complimentary service to visiting wineries and seeing a landscape that enhances the experience

• A simple booking process with Checkfront Online booking system, and you can pay cash on the day or use mobile Eftpos

• Tours offered (7) days per week with pre-bookings from marketing campaigns and promotions in local advertising

• A unique service prime for post-Covid-19 activity with increasing visitors

• Plenty of capacity to increase sales and increase to a full-time business if required

• Opportunity to expand tours to new locations

What makes the business successful?

Segway Geelong currently operates two tour locations with several packages as follows: The Segway and Dining Package at Leura Park Estate cost $128 per person; the Segway Only Package at Leura Park Estate costs $80 per person, and the Geelong Waterfront Segway Tours costs $50 per person.

The tour locations are as follows:

Leura Park Estate Vineyard established in 1995 and located on 150 acres, Leura Park Estate is a renowned producer of premium maritime climate wines, 100% estate grown and predominantly hand-picked. As a James Halliday 5-star Australian Wine Companion, Leura Park winery specialises in Sauvignon Blanc, Chardonnay, Shiraz, Sparkling’s, renowned Pinot Noir, and acclaimed Pinot Gris (25 d’Gris).

Geelong Waterfront Tours set off from Steampacket Gardens, not far from the Carousel, and near the coloured Buoys. These tours cover the beautiful Corio Bay and start in the Steampacket Gardens running along the Waterfront, then into Eastern Park for a lap of the “tan.”

Marketing and advertising include Facebook, What’s on Magazine, and running newspaper and magazine ads. Word of mouth generates business, and customers seeing it for themselves at the Waterfront in Geelong while tours are taking place. Photos are posted on the Facebook page for every tour to encourage return customers. Leura Park includes Segway Geelong when they advertise the restaurant and winery tours.

Peak times are from November to March, with January being the busiest month. Busy times are from August to October and April to May, with quieter months during winter from June to August.
If you are a similar service provider looking to expand and diversify, or if you are looking for a great first-time business ready to go, then enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

For Sale: $110,000 Includes Plant & Equipment

Finn Business Sales
Geelong and South West Victoria
(03) 5259 9970

Broker: Anthony Dickson
0431 279 400