A specialist wool shop located in a vibrant and active shopping strip right in the heart of Colac. March Yarns opened its doors in 2019 and is a thriving hub for knitters and crocheters of all abilities and budgets.
March Yarns stocks an extensive range of yarns, patterns, knitting and crochet tools. The shop offers a welcoming environment and support from staff with projects and creative decision-making.
March Yarns promote the pleasure and creativity of knitting, crochet and other crafts and the joy of making things. The shop has also offered very popular classes in knitting and crochet and social events that are well attended.
The key features of the business are:
• Unique business – no wool shops between Geelong and Portland
• Great range, including wool from Ireland, Europe, and South America
• They stock a more extensive range, more colours, and more stock than competitors
• They stock the best range of Australian made and grown wool
• Have a popular and distinct online presence on social media platforms Facebook and Instagram
• The shop offers a welcoming environment and support from staff
• Promote the pleasure and creativity of knitting, crochet and other crafts and the joy of making things
What makes the business successful?
The primary customer base for the shop is the local Colac Otway Shire and further reaches of South West Victoria from Hamilton down to the Great Ocean Road, Geelong, Lorne, Torquay, and Ballarat. Many customers travel from Warrnambool as there is no other wool shop between Geelong and Portland. Customers also pop in when travelling from Melbourne to Warrnambool and travelling to South Australia and Port Fairy. International visitors also come to the store.
March Yarns is an owner-operated business, and they operate from Monday to Friday from 9:30 am to 4:00 pm, Saturday from 9:30 am to 12:30 pm, and are closed on Sunday. They close on Public Holidays and over the Christmas/ New Year period.
The business also sells products online via its website. They have a popular and distinct online presence on social media platforms – Facebook and Instagram- and use paid and organic marketing on those channels.
March Yarns also use occasional print media to promote the business. March Yarns has excellent signage and visibility from the main highway running through Colac. Their excellent reputation for quality products and service also generates word of mouth referrals from existing customers.
There is an opportunity to expand the business further by investing more into growing the business’s online aspect, offering pattern design and international sales to reach a broader market. A new owner could run more classes and social events and present loyalty cards and discounts.
If you are a keen craft maker with a talent for knitting and crochet looking to own and operate a business and add your creative ideas, enquire now.
Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Fact Sheet.
Price $80,000 + SAV
Finn Business Sales
Geelong and South West Victoria
(03) 5259 9970
Broker: Anthony Dickson
0431 279 400
*Images are used for advertising purposes. Actual business images may not appear.