Magic Pools Pty Ltd manufactures and supplies ALGI BLOC, a specially-formulated chemical liquid compound that kills algae in your pool.
The business has been operating for the past 20 years but you will not find ALGI BLOC in the pool stores as it competes directly with most of the expensive chemical treatments that pool stores rely on. You will find ALGI BLOC in the big distribution stores such as Coles, Woolworths and Big W as well as online.
The key features of the business are:
• The product itself “ALGI BLOC” is the absolute cornerstone of the business and is both effective and cheaper than any competitive products
• Existing customer testimonials are proof of the success of the product
• Well known distributors with extensive reach right across Australia as well as online sales
• The business has been operating for 20 years and has a low expense base
• Business operations are quite simple and can be managed by a sole owner
• The current owner owns the premises and is willing to negotiate a solid lease.
What is the opportunity?
The existing business operations and premises have spare capacity to handle increased volumes without incurring large increases in expenses, in particular fixed costs.
The opportunity exists to really increase the online marketing of the product. The business is well poised to start to hurt pool shop chemical suppliers and could be a potential takeover target by a large distributor/marketer looking to really market the product.
Opportunities exist to market the product overseas, especially in places that have periods of some colder months.
Targeted marketing/education to pool manufacturers and installers highlighting the cost savings to buyers for using the product will help pool sales plus distribution and increased awareness of the product by pool owners right from the start of their pool maintenance.
Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Summary.
Asking Price: $80,000 Plus SAV
Finn Business Sales
Geelong & South West Victoria
(03) 5259 9970
Broker: Alan Wood
0400 792 811
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