Iconic Fitness Clothing Brand


Iconic Fitness Clothing Brand

Independent Business Melbourne 3000, VIC $125,000

Are you looking for an iconic Australian clothing retail and wholesale brand? On offer is a well-known and trusted clothing and accessories manufacturer with over 30+ years in the sports, gym and apparel industry.

A celebrated sporting brand the business has been a sponsor of major sporting events including bodybuilding contests, kickboxing, gym launches and many other events. The list of brand ambassadors over the years is long including legends in each of their respective sports.

The time has come for the current owners to retire the rains to the capable hands of a new lucky owner who can carry the business into the future by expanding online sales and entering the international markets.

The business key features are:

• Fully established and successfully operating.
• Several patents and licenses to be transferred.
• Unique Australian made designs.
• Stock, designs, manufacturing equipment and samples included.
• Brand new International eCommerce platform.
• Marketing built from a history of sponsorship in the industry.
• Established wholesale and retail clients.
• Can be run from anywhere.
• Option to remain in the current warehouse/retail outlet.
• Owners are willing to stay on for extended handover.

Why is this business successful?

This business was established in 1981 by the current owner with the vision to provide uniqueness, quality, and style for both men’s and women’s fitness fashion, gym wear and lifestyle apparel.
The company has been a proud supporter of the fitness industry for over three decades sponsoring well-known fitness associations such as ICN, NABA/WFF, IFBB, Beauty Pageants, Miss Super National Australia, Soccer, Boxing, Martial Arts, MMA, Thai Kickboxing, World Champion Kick Boxers and Weightlifters Australia wide. This long history has developed a tremendous reputation and significant brand awareness in the fitness industry ensuring ongoing success.

Being a retailer and wholesaler ensures complete control in the marketplace. The collection is Australian designed and made, the fabric is developed by their provider in Australia (Melbourne based), who provide them with all their unique colours and fabrics. The workshop comes with cutting tables, cutting machines, laying up machine and all that is required to produce garments, allowing total control over the project management of design and manufacture. There are sub-contractors at multiple locations who assist in the development of garments making for a truly Australian brand and unique point of difference.

The current owners have focused on providing brand integrity, value for money and unique, durable, fashionable clothing. Customers take pride in wearing an authentic Australian designed and manufactured product. The history of this brand and passion for the fitness industry has made it a household name. With the baking of loyal Australia wide customers, the potential to take the business overseas with additional trademarks is genuine and likely to be significantly rewarding.

The opportunity to purchase such an established and dominant brand in a niche market does not come up often. If you have a passion for the industry and willingness to continue the success of this household name with goals of online international expansion and further potential sponsorship in overseas markets, then enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

$125,000 + SAV

Finn Business Sales
Greater Melbourne

Broker: Daniel Callegari | Mob: 0415 378 434 | daniel.callegari@finnbusinesssales.com.au

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