Geelong’s Surf-Coast SUP School


Geelong’s Surf-Coast SUP School

Independent Business Barwon Heads 3227, VIC $110,000

Are you an Outdoor Sport and Adventure Business looking to expand services – or – are you a water lover looking for a new business venture? On offer is a 10 years established SUP (stand up paddle boarding) school with affiliation to Surfing Australia providing private, public, school and corporate groups lessons and equipment hire on the Geelong Waterfront (Eastern Beach), Barwon Heads, and Ocean Grove.

SUP is one of the fastest-growing water sports in the world and this business is the largest fully dedicated SUP school in Victoria. Designed to educate and encourage first-time paddlers to explore and enjoy the water, no matter what their level of fitness or ability. The combination of using a paddle and oversize surfboard to navigate the waterways and surf breaks of Geelong and The Surf-Coast is an opportunity to explore the internationally renowned natural wonders this coastline has to offer.

Customers range from locals to tourists and holidaymakers, with repeat business coming from school and corporate groups. The goal is to provide education, training and equipment to allow participation in a newly growing and popular sport. Locations have been chosen carefully to allow new people to participate in a safe, cost-effective and fun way.

The services on offer include First Timer Lessons; Schools and Corporate Groups; Surf SUP; Coasting Program; Coasting Program for Teens; SUP Yoga and Fitness; and Eco Tours.

The key features of the business are:

– 10 Years of operation.

– Affiliation with Surfing Australia to maintain high standards.

– Fully qualified staff and excellent safety record.

– Easy to use and functioning online booking system.

– Fully equipped with all the necessary equipment.

– Ongoing client database.

– Crown Land licence for up to 5 years.

– First SUP School to be Ecotourism Australia Certified.

– First dedicated Surfing Australia SUP school in Victoria.

– Only dedicated SUP coasting program on the West Coast.

– Client break down of 50% Schools/ Corporate Groups, 10% Private, 15% Public, 25% Hire.

Why is this business successful?

Each lesson includes safety, equipment knowledge, correct pick up and carry of board; paddle stroke and turn, how and where to stand up on board, control board direction, using paddle to keep stable and from falling, nose lift, sweep strokes, front and backside turn, and to learn about the local culture and building sustainable environments. The advanced knowledge and focus on safety ensures excellent word of mouth from high customer satisfaction and sees regular returning customers.

The business holds exclusive licenses for key locations endorsed by Surfing Victoria and works with guidance from the custodians of the land (Wathaurong people), land stakeholders, affiliates and their participants who strive to create, protect and further develop a sustainable, clean environment for stand-up paddleboarding that will continue to grow.

The business operates seasonally, working both weekends and weekdays. The business is based on demand, availability and bookings. The summer months and school holidays are the busiest periods leaving time for other interests. Alternatively, the new owner can look to grow the business with year-round lessons for schools and groups with outdoor and indoor options using local leisure centre pools and consider offering a regular indoor SUP Yoga class for aquatic centre members.

If you have a keen interest in health and water sports with a background in Surf/Lifesaving, Yoga and wellness – or – if you own an existing surf and outdoor adventure business and you are looking for a good add-on service, then enquire now.

Complete your online enquiry for a confidential discussion with the lead broker and receive a comprehensive Business Profile and Market Review.

Price $110,000

Finn Business Sales
Geelong and South West Victoria
Office (03) 5259 9970

Broker: Anthony Dickson | Mob: 0431 279 400 | | visit us at

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