Rofina Sazali

ABOUT Rofina Sazali

Rofina has over twenty-eight years of business experience in the retail industry. She started her first business from scratch to grow it into a successful retail chain. During the course of managing and growing her business, she had extensive dealings with foreign companies for resourcing, producing and supply chain management. Prior to starting her own business, she was a Project Manager in an International Logistics firm for twelve years. Her global knowledge acquired in that position - leading and managing a team of staff and overseeing projects that dealt with high-value contracts, rigid deadlines, work efficiencies, total factor productivities, cost-effectiveness and corporate strategies had given her the opportunity to apply that knowledge and experience into her own businesses. Her past work scopes had given her the opportunity to travel and do business with different cultures, languages and diverse concepts from Singapore, Malaysia, Indonesia, Japan, Hong Kong, China, Thailand, India, UK, USA and of course Australia.

Her entrepreneurship skill and expertise in managing her own businesses had brought her to achieve her aspiration for success and financial freedom. In her journey, she encountered many challenges and adversities, yet she overcame and took them as pedestals to grow to the next level. Thus, she has an exceptional understanding to be able to relate and connect to Small Business Owners and Operators. In addition, her personal experience in buying and selling her own businesses - enhances her capacity and capability to understand her customers’ needs and expectations to help them achieve their goals to the best of their satisfaction.

Her strong passion for business, combining with her Master Degree in Business Administration (MBA), amplifies her ability to practise and execute the fundamental of managing small businesses. That has driven her to capitalise on her own business experience; significant knowledge; and extensive skills to assist Small Business Owners to sell and buy businesses that are suitable for them. Ultimately, her attention to details; her astute business skills; and her belief that “Business is about People” - your business and your needs are her top priority. Professionalism, Efficiency and Achieving Results are her Mantras. Call or email Rofina for a No Obligation enquiry on selling your business; looking to buy a business; want to start a business; need to restructure or remodel your business, or for any business consulting.


Finn Business Sales help take the speculation out of your business search and buying decision. We are experts in buying and selling businesses, and are knowledgeable about the business recruitment process. Our extensive network of business brokers allow us inside access to businesses about to go on the market and silent listings. Having a professional with you every step of the way allows you to be confident in your decision making process.



The Finn Group can help you today by taking the speculation out of your business search or selling decision. We are experts in buying and selling a business. When you have a professional with you during each step of the way, you will be confident in your decision making process.



Whether you’re looking to buy a business, buy equipment, upgrade your next home, enter property investment, or wanting to refinance and pay off your existing home loan sooner, we can help you make the right financial decisions – whatever your needs may be.



Part of our commitment to our clients and providing quality advice is ensuring we spend the time getting to know clients, their personal circumstances as well as their lifestyle and financial goals. To help us do this we have developed a 5 minute financial health check and an About You questionnaire, which we encourage everyone to complete before our first meeting.



The experienced team of insurance professionals at Finn Business Insurance are experts in identifying your areas of risk and providing the right level of insurance cover. We take the time to get to know your business and provide in depth advice and comprehensive insurance cover which suits your need.